An internal advertising operations platform built by Nikosoft LLC. Connect to the Google Ads API to analyze campaign performance, research keywords, and optimize budgets in one place.
Learn MoreThe internal tools our team uses daily to manage and optimize Google Ads campaigns.
| Campaign | Status | Spend | Clicks | Conv. | CPA | ROAS |
|---|---|---|---|---|---|---|
| Brand - Search | Active | $3,200 | 3,140 | 145 | $22.07 | 4.1x |
| Non-Brand - Search | Active | $5,100 | 2,890 | 120 | $42.50 | 2.8x |
| Shopping - All Products | Active | $2,800 | 1,520 | 52 | $53.85 | 2.1x |
| Display - Retargeting | Paused | $1,350 | 680 | 25 | $54.00 | 1.9x |
| Keyword | Avg. Monthly Searches | Competition | Top Bid (Low) | Top Bid (High) | Trend |
|---|---|---|---|---|---|
| running shoes | 201,000 | High | $0.85 | $2.14 | |
| best running shoes 2026 | 90,500 | High | $1.12 | $2.65 | |
| running shoes for men | 74,000 | Medium | $0.72 | $1.89 | |
| trail running shoes | 40,500 | Medium | $0.95 | $2.10 | |
| running shoes on sale | 33,100 | High | $0.58 | $1.45 | |
| lightweight running shoes | 22,200 | Low | $0.65 | $1.52 |
| Keyword | Match Type | Impressions | Clicks | Conv. | Conv. Rate | Cost/Conv. |
|---|---|---|---|---|---|---|
| nikosoft services | Exact | 4,200 | 890 | 78 | 8.76% | $12.30 |
| ad management platform | Phrase | 8,100 | 620 | 41 | 6.61% | $24.50 |
| google ads optimization | Broad | 15,300 | 980 | 38 | 3.88% | $35.80 |
| ppc management tool | Phrase | 6,700 | 410 | 22 | 5.37% | $29.10 |
Pull real-time campaign metrics including impressions, clicks, conversions, and cost-per-acquisition across all active campaigns.
Use the Google Ads Keyword Planner API to discover keywords, analyze search volume, and build strategies for our campaigns.
Generate performance reports automatically. Schedule recurring reports and export data for internal analysis.
Analyze spend patterns and ROI across campaigns. Identify opportunities to maximize return on ad spend.
Securely authenticate using OAuth 2.0. OptiBear requests only the minimum permissions required to read campaign and keyword data.
Retrieve campaign metrics, keyword statistics, and budget data through the official Google Ads API, including the Keyword Planner service.
Review dashboards, identify trends, and act on data-driven insights to improve campaign performance and advertising ROI.
Transparency and compliance are core to how OptiBear operates.
We request only the Google Ads API scopes necessary for campaign management and keyword planning.
All data is used exclusively by Nikosoft LLC employees. Data is never sold, shared, or disclosed to third parties.
Data is transmitted over encrypted connections (TLS) and stored on access-controlled servers with industry best practices.
OptiBear fully complies with the Google API Services User Data Policy, including the Limited Use requirements. See our Privacy Policy.